Fundamentals - AlphaKey Financial

Stock Fundamentals

Directors & Officers

▼
Name	Title	Year Born
Mr. Bradley John Nattrass M.B.A.	Co-Founder, CEO & Chairman	1973
Insider Trading

▼
Date	Insider Name	Title	Transaction Type	Shares	Price	Value
Jun 05, 2024	Lewis Wilks	N/A	Purchase	400.00	$35.75	$14.30K
Apr 15, 2024	Awm Investment Company, Inc.	N/A	Sale	40.00	$42.50	$1.70K
Aug 30, 2023	Lewis Wilks	N/A	Purchase	400.00	$25.75	$10.30K
Jun 12, 2023	Lewis Wilks	N/A	Purchase	400.00	$35.00	$14.00K
Jun 09, 2023	Bradley John Nattrass	N/A	Purchase	1.14K	$31.25	$35.50K
May 18, 2023	James Robert Lowe	N/A	Purchase	1.00K	$47.25	$47.25K
May 16, 2023	Lewis Wilks	N/A	Purchase	800.00	$40.75	$32.60K
May 15, 2023	Bradley John Nattrass	N/A	Purchase	2.40K	$37.25	$89.40K
Institutional Holders

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Holder Name	Shares	Date Reported	% Out	Value	% Change
Vanguard Group Inc	107.79K	Dec 31, 2025	0.49%	$0.00	-2.98%
Pensionmark Financial Group, LLC	17.48K	Dec 31, 2025	0.08%	$0.00	0.00%
Geode Capital Management, LLC	13.78K	Mar 31, 2026	1.57%	$0.00	269.63%
IFP Advisors, LLC	7.28K	Mar 31, 2026	0.83%	$0.00	1,815.79%
UBS Group AG	5.59K	Mar 31, 2026	0.64%	$0.00	505.74%
BlackRock Inc	3.02K	Mar 31, 2026	0.34%	$0.00	-0.03%
Tower Research Capital LLC	2.19K	Mar 31, 2026	0.25%	$0.00	731.94%
CWM, LLC duplicate	750.00	Dec 31, 2025	0.00%	$0.00	0.00%
JONES FINANCIAL COMPANIES LLLP	265.00	Mar 31, 2026	0.03%	$0.00	0.00%
Triumph Capital Management	40.00	Mar 31, 2026	0.00%	$0.00	0.00%
Morgan Stanley - Brokerage Accounts	28.00	Mar 31, 2026	0.00%	$0.00	-30.00%
Mccormack Advisors International	24.00	Mar 31, 2026	0.00%	$0.00	0.00%
Wells Fargo & Co	8.00	Mar 31, 2026	0.00%	$0.00	0.00%
SBI Securities Co Ltd	4.00	Mar 31, 2026	0.00%	$0.00	0.00%
Danske Bank A/S.	1.00	Mar 31, 2026	0.00%	$0.00	0.00%
State Street Corp	0.00	Mar 31, 2026	0.00%	$0.00	-100.00%
Ground Swell Capital, LLC	0.00	Mar 31, 2026	0.00%	$0.00	-100.00%
Hanson Mcclain Inc	0.00	Dec 31, 2025	0.00%	$0.00	-100.00%
Susquehanna International Group, LLP	0.00	Mar 31, 2026	0.00%	$0.00	-100.00%
Private Advisor Group, LLC	0.00	Dec 31, 2025	0.00%	$0.00	-100.00%
Shares Statistics

▼
Shares Outstanding: 1.26M
Shares Float: 1.19M
% Insiders: 566.90%
% Institutions: 312.00%
Short % Float: 2.42%
Fund Holdings

▼
Rank	Holder Name	Shares Held	% of Shares	Change	Date Reported
1	Fidelity Extended Market Index	11.83K	1.02%	▲ 431.92%	Mar 31, 2026
2	Vanguard Institutional Extnd Mkt Idx Tr	7.61K	0.66%	▲ 0.00%	Apr 30, 2026
3	SSgA U.S. Total Market Index Strategy	1.15K	0.00%	▼ 1.79%	Sep 30, 2025
4	Fidelity Series Total Market Index	964.00	0.08%	▲ 86.10%	Mar 31, 2026
5	Fidelity Total Market Index	437.00	0.04%	▲ 0.00%	Mar 31, 2026
6	Fidelity Nasdaq Composite Index	389.00	0.03%	▲ 0.00%	Mar 31, 2026
7	NT Ext Equity Mkt Index Fund - NL	302.00	0.03%	▼ 0.33%	Mar 31, 2026
8	NT Ext Equity Mkt Idx Fd - DC - NL - T2	237.00	0.02%	▼ 0.84%	Mar 31, 2026
9	Northern Trust Extended Eq Market Idx	215.00	0.02%	▲ 0.00%	Mar 31, 2026
10	NT Ext Equity Mkt Index Fund - Lending	215.00	0.02%	▲ 0.00%	Mar 31, 2026
Valuation Metrics

▼
Enterprise Value: $4.70M
Trailing P/E: 0.00
Forward P/E: 32.57
Financial Highlights

▼
Market Cap: $4.13M
EBITDA: $-17.05M
Book Value: $-73.46
Earnings/Share: $-42.62
Profit Margin: -122.80%
Operating Margin: -108.92%
ROA (TTM): -8.49%
ROE (TTM): -27.73%
Revenue (TTM): $17.40M
Revenue/Share (TTM): $28.80
Earnings Growth (YOY): 0.00%
Revenue Growth (YOY): -70.10%
Stock Price History

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1 Year Price History

2 Years Price History

5 Years Price History

10 Years Price History

Financial Charts

▼
Download Financials (Excel)
Revenue & Net Income (Yearly)

Revenue & Net Income (Quarterly)

Operating Expenses (Yearly)

Operating Expenses (Quarterly)

Balance Sheet (Yearly)

Balance Sheet (Quarterly)

Assets Breakdown (Yearly)

Assets Breakdown (Quarterly)

Liabilities Breakdown (Yearly)

Liabilities Breakdown (Quarterly)

Earnings Per Share (EPS) History

▼
Financial Ratios

▼
Balance Sheet (Yearly)

▼
Date	Cash	Total Debt	Total Assets	Total Liabilities	Total Equity
2025-12-31	$10.64M	$N/A	$331.95M	$45.50B	$-45.17B
2024-12-31	$1.11M	$N/A	$64.38M	$44.31M	$20.07M
2023-12-31	$1.11M	$N/A	$64.38M	$44.31M	$20.07M
2022-12-31	$11.75M	$N/A	$60.29M	$28.97M	$31.32M
2021-12-31	$34.59M	$N/A	$74.16M	$25.99M	$48.17M
2020-12-31	$184.47K	$N/A	$8.16M	$15.57M	$-7.41M
2019-12-31	$448.70K	$N/A	$7.41M	$12.42M	$-5.01M
2018-12-31	$1.18M	$N/A	$5.74M	$9.57M	$-3.83M
2017-12-31	$1.66M	$N/A	$4.97M	$6.33M	$-1.36M
2016-12-31	$17.46K	$N/A	$1.58M	$2.90M	$-1.32M
Financial Ratios

▼
Date	Current Ratio	Debt/Equity	Debt/Assets	Interest Coverage	Debt/EBITDA
2025-12-31	0.00x	-0.08x	137.06x	-8.00x	-292.69x
2024-12-31	0.97x	0.23x	0.69x	-61.38x	-0.28x
2023-12-31	0.97x	0.19x	0.69x	-61.38x	-0.23x
2022-12-31	1.24x	0.14x	0.48x	-231.54x	-0.32x
2021-12-31	2.38x	0.00x	0.35x	-0.21x	0.26x
2020-12-31	0.36x	-1.11x	1.91x	-1.83x	-2.48x
2019-12-31	0.32x	-0.61x	1.68x	-2.66x	-0.51x
2018-12-31	0.41x	-0.91x	1.67x	-31.68x	-0.96x
2017-12-31	0.71x	-0.36x	1.27x	N/A	-0.21x
2016-12-31	0.50x	-0.71x	1.84x	N/A	-0.60x
📦 Raw API Data (JSON Explorer)

▼
Comprehensive raw data returned from the EOD Fundamentals API. Expand sections below to drill down.
{
    "General": {
        "Code": "UGRO",
        "Type": "Common Stock",
        "Name": "Urban-Gro Inc",
        "Exchange": "NASDAQ",
        "CurrencyCode": "USD",
        "CurrencyName": "US Dollar",
        "CurrencySymbol": "$",
        "CountryName": "USA",
        "CountryISO": "US",
        "OpenFigi": "BBG00KY0HW17",
        "ISIN": "US91704K2024",
        "LEI": null,
        "PrimaryTicker": "UGRO.US",
        "CUSIP": "91704K103",
        "CIK": "0001706524",
        "EmployerIdNumber": null,
        "FiscalYearEnd": "December",
        "IPODate": "2019-11-14",
        "InternationalDomestic": null,
        "Sector": "Industrials",
        "Industry": "Farm & Heavy Construction Machinery",
        "GicSector": "Industrials",
        "GicGroup": "Capital Goods",
        "GicIndustry": "Machinery",
        "GicSubIndustry": "Industrial Machinery & Supplies & Components",
        "HomeCategory": "Domestic",
        "IsDelisted": false,
        "Description": "urban-gro, Inc. operates as a diversified sports, media, and experiential marketing platform that focuses on the creation, production, and monetization of live events, original content, and branded fan experiences. The company engages in the production, commercialization, and management of professional cricket leagues and international cricket events. It also holds exclusive commercial and media rights to professional cricket leagues; and produces international-standard broadcast content. In addition, the company manages franchise operations; and monetizes sponsorship, ticketing, and digital media opportunities. Further, it provides equipment systems, including commercial horticulture lighting solutions, rolling and automated container benching systems, specialty fans, fertigation/irrigation systems, environmental control systems, and microbial mitigation and odor reduction systems. Additionally, the company operates as a general contractor to provide all the additional necessary parts to deliver clients' projects, from the initial estimate and bid process, to subcontractor selection, and management of all construction details. urban-gro, Inc. was founded in 2014 and is based in Lafayette, Colorado.",
        "Address": "1751 Panorama Point, Lafayette, CO, United States, 80026",
        "AddressData": {
            "Street": "1751 Panorama Point",
            "City": "Lafayette",
            "State": "CO",
            "Country": "United States",
            "ZIP": "80026"
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        "Listings": [],
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                "Name": "Mr. Bradley John Nattrass M.B.A.",
                "Title": "Co-Founder, CEO & Chairman",
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        "Phone": "720 390 3880",
        "WebURL": "https://www.urban-gro.com",
        "LogoURL": "/img/logos/US/UGRO.png",
        "FullTimeEmployees": 5,
        "UpdatedAt": "2026-06-03"
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    "Highlights": {
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        "EPSEstimateNextYear": -2.25,
        "EPSEstimateNextQuarter": 0,
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        "MostRecentQuarter": "2026-03-31",
        "ProfitMargin": -1.228,
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        "RevenueTTM": 17399438,
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        "DilutedEpsTTM": -42.62,
        "QuarterlyEarningsGrowthYOY": 0
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    "Valuation": {
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        "EnterpriseValueEbitda": -1.8167
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    "SharesStats": {
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        "SharesFloat": 1186728,
        "PercentInsiders": 5.669,
        "PercentInstitutions": 3.1199999999999997,
        "SharesShort": null,
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        "ShortRatio": null,
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        "ShortPercentFloat": 0.0242
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    "Technicals": {
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        "52WeekLow": 2.02,
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    "SplitsDividends": {
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        "ForwardAnnualDividendYield": 0,
        "PayoutRatio": 0,
        "DividendDate": "2021-01-06",
        "ExDividendDate": null,
        "LastSplitFactor": "1:25",
        "LastSplitDate": "2026-02-09",
        "NumberDividendsByYear": []
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    "AnalystRatings": {
        "Rating": 4.3333,
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            },
            {
                "name": "BNYM Mellon SL Market Completion UC1",
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                "change": -1,
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            },
            {
                "name": "Fidelity U.S. Equity Index Ins Trust",
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            }
        ]
    },
    "InsiderTransactions": [
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            "date": "2024-06-05",
            "ownerCik": null,
            "ownerName": "Lewis Wilks",
            "transactionDate": "2024-06-05",
            "transactionCode": "P",
            "transactionAmount": 400,
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            "postTransactionAmount": null,
            "secLink": "http://www.sec.gov/Archives/edgar/data/1076463/000170652424000037/xslF345X05/wk-form4_1717709004.xml"
        },
        {
            "date": "2024-04-15",
            "ownerCik": null,
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}
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