Fundamentals - AlphaKey Financial

People

▼
Directors & Officers

Name	Title	Year Born
Ms. Crystal Landsem	CEO & Director	1984
Mr. Mark Vos	President & Chief Information Officer	1970
Ms. Heidi Crane	Chief Financial Officer	1962
Ms. Naomi Beckman-Straus	General Counsel & Corporate Secretary	NA
Insider Trading

Date	Insider Name	Title	Transaction Type	Shares	Price	Value
Dec 04, 2024	Tiffany Rose Smith	N/A	Sale	13.00	$18.60	$241.80
Dec 02, 2024	Tiffany Rose Smith	N/A	Sale	15.00	$18.45	$276.75
Nov 27, 2024	Tiffany Rose Smith	N/A	Sale	23.00	$18.45	$424.35
Nov 25, 2024	Tiffany Rose Smith	N/A	Sale	60.00	$19.20	$1.15K
Nov 22, 2024	Tiffany Rose Smith	N/A	Sale	52.00	$18.45	$959.40
Nov 20, 2024	Tiffany Rose Smith	N/A	Sale	80.00	$18.90	$1.51K
Nov 20, 2024	Tiffany Rose Smith	N/A	Sale	80.00	$18.90	$1.51K
Mar 15, 2024	Michael J Mardy	N/A	Purchase	66.00	$24.60	$1.62K
Aug 23, 2023	Michael J Mardy	N/A	Purchase	666.00	$31.50	$20.98K
Shareholders

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Institutional Holders

Holder Name	Shares	Date Reported	% Out	Value	% Change
Canada Pension Plan Investment Board	500.00K	Jun 30, 2026	17.41%	$0.00	0.00%
Institutional Venture Management XV, LLC	251.58K	Jun 30, 2026	8.76%	$1.71	0.00%
Chico Wealth RIA	138.10K	Mar 31, 2026	4.81%	$1.07	-19.57%
Vanguard Capital Management, LLC	52.90K	Mar 31, 2026	1.84%	$0.00	0.00%
Renaissance Technologies Corp	30.67K	Mar 31, 2026	1.07%	$0.00	187.56%
Geode Capital Management, LLC	13.23K	Mar 31, 2026	0.46%	$0.00	21.56%
Bridgeway Capital Management, LLC	11.50K	Mar 31, 2026	0.40%	$0.00	0.00%
Vanguard Fiduciary Trust Co	11.30K	Mar 31, 2026	0.39%	$0.00	0.00%
Retirement Systems of Alabama	2.06K	Jun 30, 2026	0.07%	$0.00	0.00%
UBS Group AG	1.92K	Mar 31, 2026	0.07%	$0.00	776.71%
Morgan Stanley - Brokerage Accounts	1.75K	Mar 31, 2026	0.06%	$0.00	0.00%
JONES FINANCIAL COMPANIES LLLP	892.00	Mar 31, 2026	0.03%	$0.00	0.00%
BlackRock Inc	692.00	Mar 31, 2026	0.02%	$0.00	0.00%
Tower Research Capital LLC	353.00	Mar 31, 2026	0.01%	$0.00	-57.00%
Genworth Financial Wealth Mgmt Inc	161.00	Mar 31, 2026	0.01%	$0.00	0.00%
Vanguard Global Advisers, LLC	151.00	Mar 31, 2026	0.01%	$0.00	0.00%
JPMorgan Chase & Co	86.00	Mar 31, 2026	0.00%	$0.00	2.38%
BNP Paribas Arbitrage, SA	17.00	Mar 31, 2026	0.00%	$0.00	0.00%
Birchwood Financial Partners, Inc.	0.00	Mar 31, 2026	0.00%	$0.00	-100.00%
Bank of America Corp	0.00	Mar 31, 2026	0.00%	$0.00	-100.00%
Fund Holdings

Rank	Holder Name	Shares Held	% of Shares	Change	Date Reported
1	Vanguard MStar Total Stk Mkt Idx Invest	41.25K	1.44%	▲ 0.00%	Jul 31, 2026
2	Vanguard Institutional Extnd Mkt Idx Tr	11.65K	0.41%	▲ 0.00%	Jul 31, 2026
3	Fidelity Extended Market Index	6.15K	0.21%	▲ 0.00%	Jul 31, 2026
4	iShares Micro-Cap ETF	4.88K	0.17%	▼ 1.93%	Aug 31, 2026
5	Bridgeway Ultra-Small Company	4.51K	0.16%	▼ 60.83%	Jun 30, 2026
6	Fidelity Series Total Market Index	1.82K	0.06%	▲ 0.00%	Jul 31, 2026
7	Spartan Extended Market Index Pool F	1.70K	0.06%	▲ 0.00%	Jul 31, 2026
8	Vanguard Instl Ttl Stck Mkt Index Trust	1.50K	0.05%	▲ 0.00%	Jul 31, 2026
9	Fidelity Total Market Index	973.00	0.03%	▲ 0.00%	Jul 31, 2026
10	NT Ext Equity Mkt Index Fund - NL	813.00	0.03%	▲ 137.03%	Jun 30, 2026
Financial Highlights

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Market Cap: $30.57M
EBITDA: $-3.87M
Book Value: $-0.52
Earnings/Share: $-2.91
Profit Margin: -3.17%
Operating Margin: -1.84%
ROA (TTM): -4.45%
ROE (TTM): -602.91%
Revenue (TTM): $261.95M
Revenue/Share (TTM): $92.51
Earnings Growth (YOY): -84.60%
Revenue Growth (YOY): -16.80%
Valuation Metrics

Enterprise Value: $51.53M
Trailing P/E: 0.00
Forward P/E: 17.51
Shares Statistics

Shares Outstanding: 2.87M
Shares Float: 1.34M
% Insiders: 12.51%
% Institutions: 66.67%
Short % Float: 1.07%
Stock Price History

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1 Year Price History

3 Years Price History

10 Years Price History

Financial Charts

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Download Financials (Excel)
Revenue, Net Income & Operating Cash Flow (Yearly)

Revenue, Net Income & Operating Cash Flow (Quarterly)

Operating Expenses (Yearly)

Operating Expenses (Quarterly)

Balance Sheet (Quarterly)

Assets Breakdown (Yearly)

Assets Breakdown (Quarterly)

Liabilities Breakdown (Yearly)

Liabilities Breakdown (Quarterly)

Income Statement Waterfall

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Line Item
Step Type
Value
Revenue
adjust
$282.28M
Cost of Goods Sold
adjust
$-160.23M
Gross Profit
subtotal
$122.05M
SG&A
adjust
$-68.08M
Other Operating Expense
adjust
$-66.60M
Operating Income
subtotal
$-12.63M
Other / Non-Operating Items
adjust
$-710.00K
Net Income
subtotal
$-13.34M
Earnings Per Share (EPS) History

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Financial Ratios

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📦 Raw API Data (JSON Explorer)

▼
Comprehensive raw data returned from the EOD Fundamentals API. Expand sections below to drill down.
{
    "General": {
        "Code": "LVLU",
        "Type": "Common Stock",
        "Name": "Lulu's Fashion Lounge Holdings Inc",
        "Exchange": "NASDAQ",
        "CurrencyCode": "USD",
        "CurrencyName": "US Dollar",
        "CurrencySymbol": "$",
        "CountryName": "USA",
        "CountryISO": "US",
        "OpenFigi": "BBG012Y71V10",
        "ISIN": "US55003A2078",
        "LEI": null,
        "PrimaryTicker": "LVLU.US",
        "CUSIP": "55003A108",
        "CIK": "0001780201",
        "EmployerIdNumber": null,
        "FiscalYearEnd": "December",
        "IPODate": "2021-11-11",
        "InternationalDomestic": null,
        "Sector": "Consumer Cyclical",
        "Industry": "Apparel Retail",
        "GicSector": "Consumer Discretionary",
        "GicGroup": "Consumer Discretionary Distribution & Retail",
        "GicIndustry": "Specialty Retail",
        "GicSubIndustry": "Apparel Retail",
        "HomeCategory": "Domestic",
        "IsDelisted": false,
        "Description": "Lulu's Fashion Lounge Holdings, Inc. operates as an online retailer of women's apparel, footwear, and accessories in the United State. It offers formals, casuals, prom, dresses, wedding guest dresses, tops, bottoms, clothing, spring dress, graduation dresses, shoes, and accessories, such as jewelry, bracelets, earrings, necklaces, rings, handbags and purses, hats, belts, sunglasses, scarves, and hair and beauty products under the Lulus brand. The company sells its products through owned media, which primarily consists of its website, mobile app, social media, email, in-person connections, and SMS; and earned and paid media, as well as social media platforms. It primarily serves Millennial and Gen Z women. Lulu's Fashion Lounge Holdings, Inc. was founded in 1996 and is headquartered in Chico, California.",
        "Address": "195 Humboldt Avenue, Chico, CA, United States, 95928",
        "AddressData": {
            "Street": "195 Humboldt Avenue",
            "City": "Chico",
            "State": "CA",
            "Country": "United States",
            "ZIP": "95928"
        },
        "Listings": [],
        "Officers": [
            {
                "Name": "Ms. Crystal  Landsem",
                "Title": "CEO & Director",
                "YearBorn": "1984"
            },
            {
                "Name": "Mr. Mark  Vos",
                "Title": "President & Chief Information Officer",
                "YearBorn": "1970"
            },
            {
                "Name": "Ms. Heidi  Crane",
                "Title": "Chief Financial Officer",
                "YearBorn": "1962"
            },
            {
                "Name": "Ms. Naomi  Beckman-Straus",
                "Title": "General Counsel & Corporate Secretary",
                "YearBorn": "NA"
            }
        ],
        "Phone": "530 343 3545",
        "WebURL": "https://www.lulus.com",
        "LogoURL": "/img/logos/US/LVLU.png",
        "FullTimeEmployees": 523,
        "UpdatedAt": "2026-09-13"
    },
    "Highlights": {
        "MarketCapitalization": 30567928,
        "MarketCapitalizationMln": 30.5679,
        "EBITDA": -3866000,
        "PERatio": null,
        "PEGRatio": null,
        "WallStreetTargetPrice": 1,
        "BookValue": -0.524,
        "DividendShare": null,
        "DividendYield": null,
        "EarningsShare": -2.91,
        "EPSEstimateCurrentYear": 0,
        "EPSEstimateNextYear": 0,
        "EPSEstimateNextQuarter": 0,
        "EPSEstimateCurrentQuarter": -0.03,
        "MostRecentQuarter": "2026-06-30",
        "ProfitMargin": -0.0317,
        "OperatingMarginTTM": -0.0184,
        "ReturnOnAssetsTTM": -0.0445,
        "ReturnOnEquityTTM": -6.0291,
        "RevenueTTM": 261947008,
        "RevenuePerShareTTM": 92.506,
        "QuarterlyRevenueGrowthYOY": -0.168,
        "GrossProfitTTM": 118184000,
        "DilutedEpsTTM": -2.91,
        "QuarterlyEarningsGrowthYOY": -0.846
    },
    "Valuation": {
        "TrailingPE": 0,
        "ForwardPE": 17.5131,
        "PriceSalesTTM": 0.1167,
        "PriceBookMRQ": 8.8384,
        "EnterpriseValue": 51530979,
        "EnterpriseValueRevenue": 0.1967,
        "EnterpriseValueEbitda": 11.8378
    },
    "SharesStats": {
        "SharesOutstanding": 2871576,
        "SharesFloat": 1335111,
        "PercentInsiders": 12.509999999999998,
        "PercentInstitutions": 66.66499999999999,
        "SharesShort": null,
        "SharesShortPriorMonth": null,
        "ShortRatio": null,
        "ShortPercentOutstanding": null,
        "ShortPercentFloat": 0.0107
    },
    "Technicals": {
        "Beta": 0.27,
        "52WeekHigh": 32.319,
        "52WeekLow": 4.26,
        "50DayMA": 14.0722,
        "200DayMA": 11.621,
        "SharesShort": 7776,
        "SharesShortPriorMonth": 9355,
        "ShortRatio": 0.16,
        "ShortPercent": 0.0107
    },
    "SplitsDividends": {
        "ForwardAnnualDividendRate": 0,
        "ForwardAnnualDividendYield": 0,
        "PayoutRatio": 0,
        "DividendDate": null,
        "ExDividendDate": null,
        "LastSplitFactor": "1:15",
        "LastSplitDate": "2025-07-07",
        "NumberDividendsByYear": []
    },
    "AnalystRatings": {
        "Rating": 3,
        "TargetPrice": 1,
        "StrongBuy": 0,
        "Buy": 0,
        "Hold": 1,
        "Sell": 0,
        "StrongSell": 0
    },
    "Holders": {
        "Institutions": [
            {
                "name": "Canada Pension Plan Investment Board",
                "date": "2026-06-30",
                "totalShares": 17.412,
                "totalAssets": 0.0022,
                "currentShares": 500000,
                "change": 0,
                "change_p": 0
            },
            {
                "name": "Institutional Venture Management XV, LLC",
                "date": "2026-06-30",
                "totalShares": 8.7609,
                "totalAssets": 1.7078,
                "currentShares": 251575,
                "change": 0,
                "change_p": 0
            },
            {
                "name": "Chico Wealth RIA",
                "date": "2026-03-31",
                "totalShares": 4.8093,
                "totalAssets": 1.0731,
                "currentShares": 138103,
                "change": -33604,
                "change_p": -19.5705
            },
            {
                "name": "Vanguard Capital Management, LLC",
                "date": "2026-03-31",
                "totalShares": 1.8423,
                "totalAssets": 0,
                "currentShares": 52903,
                "change": 52903,
                "change_p": 0
            },
            {
                "name": "Renaissance Technologies Corp",
                "date": "2026-03-31",
                "totalShares": 1.0679,
                "totalAssets": 0.0006,
                "currentShares": 30665,
                "change": 20001,
                "change_p": 187.5563
            },
            {
                "name": "Geode Capital Management, LLC",
                "date": "2026-03-31",
                "totalShares": 0.4606,
                "totalAssets": 0,
                "currentShares": 13227,
                "change": 2346,
                "change_p": 21.5605
            },
            {
                "name": "Bridgeway Capital Management, LLC",
                "date": "2026-03-31",
                "totalShares": 0.4005,
                "totalAssets": 0.0029,
                "currentShares": 11500,
                "change": 0,
                "change_p": 0
            },
            {
                "name": "Vanguard Fiduciary Trust Co",
                "date": "2026-03-31",
                "totalShares": 0.3937,
                "totalAssets": 0,
                "currentShares": 11304,
                "change": 11304,
                "change_p": 0
            },
            {
                "name": "Retirement Systems of Alabama",
                "date": "2026-06-30",
                "totalShares": 0.0718,
                "totalAssets": 0.0001,
                "currentShares": 2063,
                "change": 0,
                "change_p": 0
            },
            {
                "name": "UBS Group AG",
                "date": "2026-03-31",
                "totalShares": 0.0669,
                "totalAssets": 0,
                "currentShares": 1920,
                "change": 1701,
                "change_p": 776.7123
            },
            {
                "name": "Morgan Stanley - Brokerage Accounts",
                "date": "2026-03-31",
                "totalShares": 0.0611,
                "totalAssets": 0,
                "currentShares": 1754,
                "change": 1754,
                "change_p": 0
            },
            {
                "name": "JONES FINANCIAL COMPANIES LLLP",
                "date": "2026-03-31",
                "totalShares": 0.0311,
                "totalAssets": 0,
                "currentShares": 892,
                "change": 892,
                "change_p": 0
            },
            {
                "name": "BlackRock Inc",
                "date": "2026-03-31",
                "totalShares": 0.0241,
                "totalAssets": 0,
                "currentShares": 692,
                "change": 0,
                "change_p": 0
            },
            {
                "name": "Tower Research Capital LLC",
                "date": "2026-03-31",
                "totalShares": 0.0123,
                "totalAssets": 0.0001,
                "currentShares": 353,
                "change": -468,
                "change_p": -57.0037
            },
            {
                "name": "Genworth Financial Wealth Mgmt Inc",
                "date": "2026-03-31",
                "totalShares": 0.0056,
                "totalAssets": 0,
                "currentShares": 161,
                "change": 0,
                "change_p": 0
            },
            {
                "name": "Vanguard Global Advisers, LLC",
                "date": "2026-03-31",
                "totalShares": 0.0053,
                "totalAssets": 0,
                "currentShares": 151,
                "change": 151,
                "change_p": 0
            },
            {
                "name": "JPMorgan Chase & Co",
                "date": "2026-03-31",
                "totalShares": 0.003,
                "totalAssets": 0,
                "currentShares": 86,
                "change": 2,
                "change_p": 2.381
            },
            {
                "name": "BNP Paribas Arbitrage, SA",
                "date": "2026-03-31",
                "totalShares": 0.0006,
                "totalAssets": 0,
                "currentShares": 17,
                "change": 0,
                "change_p": 0
            },
            {
                "name": "Birchwood Financial Partners, Inc.",
                "date": "2026-03-31",
                "totalShares": 0,
                "totalAssets": 0,
                "currentShares": 0,
                "change": -4844,
                "change_p": -100
            },
            {
                "name": "Bank of America Corp",
                "date": "2026-03-31",
                "totalShares": 0,
                "totalAssets": 0,
                "currentShares": 0,
                "change": -1981,
                "change_p": -100
            }
        ],
        "Funds": [
            {
                "name": "Vanguard MStar Total Stk Mkt Idx Invest",
                "date": "2026-07-31",
                "totalShares": 1.4366,
                "totalAssets": 0,
                "currentShares": 41252,
                "change": 0,
                "change_p": 0
            },
            {
                "name": "Vanguard Institutional Extnd Mkt Idx Tr",
                "date": "2026-07-31",
                "totalShares": 0.4057,
                "totalAssets": 0.0002,
                "currentShares": 11651,
                "change": 0,
                "change_p": 0
            },
            {
                "name": "Fidelity Extended Market Index",
                "date": "2026-07-31",
                "totalShares": 0.214,
                "totalAssets": 0.0003,
                "currentShares": 6146,
                "change": 0,
                "change_p": 0
            },
            {
                "name": "iShares Micro-Cap ETF",
                "date": "2026-08-31",
                "totalShares": 0.1699,
                "totalAssets": 0.0044,
                "currentShares": 4878,
                "change": -96,
                "change_p": -1.93
            },
            {
                "name": "Bridgeway Ultra-Small Company",
                "date": "2026-06-30",
                "totalShares": 0.1569,
                "totalAssets": 0.0365,
                "currentShares": 4505,
                "change": -6995,
                "change_p": -60.8261
            },
            {
                "name": "Fidelity Series Total Market Index",
                "date": "2026-07-31",
                "totalShares": 0.0633,
                "totalAssets": 0,
                "currentShares": 1817,
                "change": 0,
                "change_p": 0
            },
            {
                "name": "Spartan Extended Market Index Pool F",
                "date": "2026-07-31",
                "totalShares": 0.0592,
                "totalAssets": 0.0002,
                "currentShares": 1700,
                "change": 0,
                "change_p": 0
            },
            {
                "name": "Vanguard Instl Ttl Stck Mkt Index Trust",
                "date": "2026-07-31",
                "totalShares": 0.0522,
                "totalAssets": 0,
                "currentShares": 1500,
                "change": 0,
                "change_p": 0
            },
            {
                "name": "Fidelity Total Market Index",
                "date": "2026-07-31",
                "totalShares": 0.0339,
                "totalAssets": 0,
                "currentShares": 973,
                "change": 0,
                "change_p": 0
            },
            {
                "name": "NT Ext Equity Mkt Index Fund - NL",
                "date": "2026-06-30",
                "totalShares": 0.0283,
                "totalAssets": 0.0001,
                "currentShares": 813,
                "change": 470,
                "change_p": 137.0262
            },
            {
                "name": "Spartan Total Market Index Pool A1",
                "date": "2026-07-31",
                "totalShares": 0.0229,
                "totalAssets": 0,
                "currentShares": 657,
                "change": 0,
                "change_p": 0
            },
            {
                "name": "Extended Equity Market Fund E",
                "date": "2025-12-31",
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                "totalAssets": 0,
                "currentShares": 642,
                "change": 0,
                "change_p": 0
            },
            {
                "name": "Blackrock Extended Mkt Fund CF",
                "date": "2026-05-31",
                "totalShares": 0.0224,
                "totalAssets": 0,
                "currentShares": 642,
                "change": 0,
                "change_p": 0
            },
            {
                "name": "Extended Equity Market Fund B",
                "date": "2025-12-31",
                "totalShares": 0.0224,
                "totalAssets": 0,
                "currentShares": 642,
                "change": 0,
                "change_p": 0
            },
            {
                "name": "NT Ext Equity Mkt Idx Fd - DC - NL - T2",
                "date": "2026-06-30",
                "totalShares": 0.0205,
                "totalAssets": 0.0001,
                "currentShares": 590,
                "change": 321,
                "change_p": 119.3309
            },
            {
                "name": "BlackRock Extended Equity Market Fund K",
                "date": "2026-06-30",
                "totalShares": 0.019,
                "totalAssets": 0,
                "currentShares": 546,
                "change": -1,
                "change_p": -0.1828
            },
            {
                "name": "NT Ext Equity Mkt Index Fund - Lending",
                "date": "2026-06-30",
                "totalShares": 0.0161,
                "totalAssets": 0,
                "currentShares": 462,
                "change": 0,
                "change_p": 0
            },
            {
                "name": "Northern Trust Extended Eq Market Idx",
                "date": "2026-06-30",
                "totalShares": 0.0161,
                "totalAssets": 0,
                "currentShares": 462,
                "change": 0,
                "change_p": 0
            },
            {
                "name": "1290 VT Micro Cap K",
                "date": "2026-07-31",
                "totalShares": 0.0136,
                "totalAssets": 0.0031,
                "currentShares": 391,
                "change": 0,
                "change_p": 0
            },
            {
                "name": "Fidelity Nasdaq Composite Index",
                "date": "2026-07-31",
                "totalShares": 0.0109,
                "totalAssets": 0,
                "currentShares": 313,
                "change": 0,
                "change_p": 0
            }
        ]
    },
    "InsiderTransactions": [
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            "date": "2024-12-04",
            "ownerCik": null,
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        },
        {
            "date": "2024-12-02",
            "ownerCik": null,
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        },
        {
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            "ownerCik": null,
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            "transactionDate": "2024-11-27",
            "transactionCode": "S",
            "transactionAmount": 23,
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        },
        {
            "date": "2024-11-25",
            "ownerCik": null,
            "ownerName": "Tiffany Rose Smith",
            "transactionDate": "2024-11-25",
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}
Lulu's Fashion Lounge Holdings Inc

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