TRUE
TrueCar Inc

TRUE.US truecar.com + Research + Basket
Communication Services · Internet Content & Information
CIK 0001327318
Employees 348
Phone 800 200 2000
Fiscal year end December
IPO May 16, 2014
Address 225 Santa Monica Blvd, Santa Monica, CA, United States, 90401
Price N/A
USD · NASDAQ
52-week range
2.06
2.54
Market Cap
225.91M
P/E Ratio
0.00
Forward P/E
14.45
Book Value
1.29
Div. Yield
N/A
% Institutions
79.26%
% Insiders
9.40%
1 Year

-26.6%
3 Year

-20.1%
10 Year

-59.1%
Description
TrueCar, Inc. operates as an internet-based information, technology, and communication services company in the United States. The company operates its platform on the TrueCar website and mobile applications. Its platform enables users to obtain market-based pricing data on new and used cars, and to connect with its network of TrueCar certified dealers. It also provides TrueCar Access, which offers trade and payments solutions; and Sell Your Car and Trade solutions gives consumers information on the value of their trade-in vehicles and enables them to obtain a guaranteed trade-in price before setting foot in the dealership. The company was formerly known as Zag.com Inc. TrueCar, Inc. was incorporated in 2005 and is headquartered in Santa Monica, California.
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People

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Directors & Officers

Name	Title	Year Born
Mr. Jantoon E. Reigersman	President, CEO & Director	1982
Mr. Oliver M. Foley	Chief Financial Officer	1984
Ms. Jill S. Angel	Chief Operating Officer	1971
Mr. Jeffrey J. Swart J.D.	Executive VP, Secretary & General Counsel	1968
Ms. Lisa Hess	Head of Sales	NA
Insider Trading

Open insider trading
Date	Insider Name	Title	Transaction Type	Shares	Price	Value	SEC
Aug 21, 2024	Jeff Swart	N/A	Sale	20.00K	$2.82	$56.40K	SEC
Feb 29, 2024	Jeff Swart	N/A	Sale	15.00K	$3.45	$51.75K	SEC
Feb 27, 2024	Jeff Swart	N/A	Sale	15.00K	$3.25	$48.75K	SEC
Feb 27, 2023	Brendan L Harrington	N/A	Purchase	10.40K	$2.45	$25.48K	SEC
Shareholders

▼
Institutional Holders

Holder Name	Shares	Date Reported	% Out	Value	% Change
Caledonia (Private) Investments Pty Ltd	17.76M	Jun 30, 2025	20.08%	$0.54	0.00%
United Services Automobile Association	7.96M	Jun 30, 2025	9.00%	$1.57	0.00%
BlackRock Inc	6.98M	Jun 30, 2025	7.90%	$0.00	-5.09%
Vanguard Group Inc	4.40M	Jun 30, 2025	4.97%	$0.00	2.53%
Cannell Capital LLC	3.84M	Jun 30, 2025	4.34%	$2.18	-16.52%
Dimensional Fund Advisors, Inc.	2.96M	Jun 30, 2025	3.35%	$0.00	-7.80%
Renaissance Technologies Corp	2.07M	Jun 30, 2025	2.34%	$0.01	-0.30%
Geode Capital Management, LLC	1.84M	Jun 30, 2025	2.08%	$0.00	1.33%
State Street Corp	1.80M	Jun 30, 2025	2.04%	$0.00	-0.93%
Mill Road Capital Management LLC	1.72M	Jun 30, 2025	1.95%	$2.10	0.00%
Whetstone Capital Advisors, LLC	985.23K	Jun 30, 2025	1.11%	$0.53	0.00%
D. E. Shaw & Co LP	855.14K	Jun 30, 2025	0.97%	$0.00	2.24%
Acadian Asset Management LLC	713.91K	Jun 30, 2025	0.81%	$0.00	-74.07%
UBS Group AG	710.38K	Jun 30, 2025	0.80%	$0.00	186.77%
Northern Trust Corp	639.09K	Jun 30, 2025	0.72%	$0.00	-4.76%
Arrowstreet Capital Limited Partnership	510.55K	Jun 30, 2025	0.58%	$0.00	0.00%
Morgan Stanley - Brokerage Accounts	507.77K	Jun 30, 2025	0.57%	$0.00	-47.78%
FMR Inc	384.72K	Jun 30, 2025	0.44%	$0.00	-1.12%
Goldman Sachs Group Inc	345.48K	Jun 30, 2025	0.39%	$0.00	-10.92%
Springbok Capital Management, LLC	300.00K	Jun 30, 2025	0.34%	$0.06	-18.01%
Fund Holdings

Rank	Holder Name	Shares Held	% of Shares	Change	Date Reported
1	Vanguard Total Stock Mkt Idx Inv	2.52M	2.85%	▼ 2.16%	Jul 31, 2025
2	iShares Russell 2000 ETF	1.99M	2.25%	▲ 0.00%	Aug 31, 2025
3	Vanguard Institutional Extnd Mkt Idx Tr	850.31K	0.96%	▼ 31.30%	Jul 31, 2025
4	Jacob Internet Inv	813.00K	0.92%	▲ 151.70%	Jun 30, 2025
5	Fidelity Small Cap Index	797.62K	0.90%	▼ 3.67%	Jun 30, 2025
6	iShares Russell 2000 Value ETF	742.13K	0.84%	▲ 0.00%	Aug 31, 2025
7	DFA US Micro Cap I	486.42K	0.55%	▲ 0.00%	Jul 31, 2025
8	Fidelity Extended Market Index	430.89K	0.49%	▼ 0.82%	Jul 31, 2025
9	DFA US Targeted Value I	427.21K	0.48%	▲ 0.00%	Jul 31, 2025
10	Dimensional US Targeted Value ETF	394.91K	0.45%	▲ 0.00%	Aug 29, 2025
Financial Highlights

▼
Market Cap: $225.91M
EBITDA: $-36.48M
PEG Ratio: $14.22
Book Value: $1.29
Earnings/Share: $-0.21
Profit Margin: -10.27%
Operating Margin: -17.01%
ROA (TTM): -13.49%
ROE (TTM): -15.37%
Revenue (TTM): $181.22M
Revenue/Share (TTM): $2.07
Earnings Growth (YOY): 0.00%
Revenue Growth (YOY): -7.20%
Valuation Metrics

Enterprise Value: $132.61M
Trailing P/E: 0.00
Forward P/E: 14.45
Shares Statistics

Shares Outstanding: 88.94M
Shares Float: 75.63M
% Insiders: 9.40%
% Institutions: 79.26%
Shares Short: 1.24M
Shares Short (Prior Month): 1.22M
Short Ratio: 1.70
Short % Float: 1.82%
Stock Price History

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1 Year Price History

3 Years Price History

10 Years Price History

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Financial Charts

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Open balance sheet Open capital intensity Download Financials (Excel)
Revenue, Net Income & Operating Cash Flow (Yearly)

Change % vs Prior Year

Revenue, Net Income & Operating Cash Flow (Quarterly)

Change % vs Prior Quarter

Operating Expenses (Yearly)

Operating Expenses (Quarterly)

Balance Sheet (Yearly)

Balance Sheet (Quarterly)

Assets Breakdown (Yearly)

Assets Breakdown (Quarterly)

Liabilities Breakdown (Yearly)

Liabilities Breakdown (Quarterly)

Income Statement Waterfall

▼
Line Item
Step Type
Value
Revenue
adjust
$175.60M
Cost of Goods Sold
adjust
$-26.39M
Gross Profit
subtotal
$149.21M
SG&A
adjust
$-43.13M
R&D
adjust
$-29.64M
Other Operating Expense
adjust
$-113.62M
Operating Income
subtotal
$-37.18M
Other / Non-Operating Items
adjust
$6.13M
Net Income
subtotal
$-31.05M
Earnings Per Share (EPS) History

▼
Financial Ratios

▼
📦 Raw API Data (JSON Explorer)

▼
Comprehensive raw data returned from the EOD Fundamentals API. Expand sections below to drill down.
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        "Code": "TRUE",
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}
TrueCar Inc

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