Stock Fundamentals

Company Information

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Company Name
Purple Innovation Inc
Sector
Consumer Cyclical
Industry
Furnishings, Fixtures & Appliances
Exchange
NASDAQ
ISIN: US74640Y1064
CIK: 0001643953
CUSIP: 37954X204
Currency: USD
Full Time Employees: 1,200
Phone: 801-756-2600
Website: https://investors.purple.com
Fiscal Year End: December
IPO Date: Oct 29, 2015
Description:

Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It offers mattresses, pillows, sheets, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.

Address:

4100 North Chapel Ridge Rd, Lehi, UT, United States, 84048

Directors & Officers

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Name Title Year Born
Mr. Robert T. DeMartini CEO & Director 1962
Mr. Todd E. Vogensen CPA CFO & Treasurer 1969
Mr. Eric S. Haynor Chief Operating Officer 1964
Mr. George Turner Ulrich Vice President of Accounting & Financial Reporting 1961
Mr. John Jack Roddy IV Chief People Officer & Chief Human Resources Officer 1968
Mr. Jeffrey L. Hutchings Chief Innovation Officer 1968
Mr. Jeffery Scott Kerby Chief of Owned Retail Officer 1969
Tanya Sestak Senior Director of Legal Operations NA

Institutional Holders

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Holder Name Shares Date Reported % Out Value % Change
Coliseum Capital Management LLC 46.86M Dec 31, 2025 43.29% $2.65 0.00%
Wasatch Advisors LP 5.12M Dec 31, 2025 4.73% $0.02 0.00%
Vanguard Group Inc 2.59M Dec 31, 2025 2.40% $0.00 0.00%
BlackRock Inc 1.06M Sep 30, 2025 0.98% $0.00 -40.37%
Millennium Management LLC 1.02M Sep 30, 2025 0.94% $0.00 -4.04%
Jacobs Levy Equity Management, Inc. 793.71K Dec 31, 2025 0.73% $0.00 -2.07%
Renaissance Technologies Corp 768.50K Dec 31, 2025 0.71% $0.00 -3.22%
JPMorgan Chase & Co 758.18K Sep 30, 2025 0.70% $0.00 94.20%
Dynamic Advisor Solutions LLC 752.20K Sep 30, 2025 0.69% $0.02 -16.53%
Invenomic Capital Management, LP 625.65K Dec 31, 2025 0.58% $0.02 -2.22%
Geode Capital Management, LLC 620.89K Sep 30, 2025 0.57% $0.00 0.00%
Susquehanna International Group, LLP 450.59K Sep 30, 2025 0.42% $0.00 82.35%
Anson Funds Management LP 300.00K Dec 31, 2025 0.28% $0.02 0.00%
Charles Schwab Investment Management Inc 283.92K Dec 31, 2025 0.26% $0.00 -0.13%
Crumly & Associates Inc. 275.61K Dec 31, 2025 0.25% $0.04 8.25%
Stratos Wealth Partners, LTD 273.16K Dec 31, 2025 0.25% $0.00 0.00%
The Goldman Sachs Group Inc 253.30K Sep 30, 2025 0.23% $0.00 -36.06%
State Street Corp 238.74K Sep 30, 2025 0.22% $0.00 0.00%
Tudor Investment Corp Et AL 150.65K Dec 31, 2025 0.14% $0.00 0.00%
Divisadero Street Capital Management, LP 138.61K Sep 30, 2025 0.13% $0.01 0.00%

Shares Statistics

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Shares Outstanding: 108.25M
Shares Float: 56.32M
% Insiders: 456.50%
% Institutions: 5,958.70%
Short % Float: 2.81%

🏆 Top 10 Institutional Holders

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Rank Holder Name Shares Held % of Shares Change Date Reported
1 Coliseum Capital Management LLC 46.86M 43.29% ▲ 0.00% Dec 31, 2025
2 Wasatch Advisors LP 5.12M 4.73% ▲ 0.00% Dec 31, 2025
3 Vanguard Group Inc 2.59M 2.40% ▲ 0.00% Dec 31, 2025
4 BlackRock Inc 1.06M 0.98% ▼ 40.37% Sep 30, 2025
5 Millennium Management LLC 1.02M 0.94% ▼ 4.04% Sep 30, 2025
6 Jacobs Levy Equity Management, Inc. 793.71K 0.73% ▼ 2.07% Dec 31, 2025
7 Renaissance Technologies Corp 768.50K 0.71% ▼ 3.22% Dec 31, 2025
8 JPMorgan Chase & Co 758.18K 0.70% ▲ 94.20% Sep 30, 2025
9 Dynamic Advisor Solutions LLC 752.20K 0.69% ▼ 16.53% Sep 30, 2025
10 Invenomic Capital Management, LP 625.65K 0.58% ▼ 2.22% Dec 31, 2025

Valuation Metrics

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Enterprise Value: $243.08M
Trailing P/E: 0.00
Forward P/E: 294.12

Financial Highlights

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Market Cap: $75.23M
EBITDA: $-10.52M
PEG Ratio: $2.00
Book Value: $-0.25
Earnings/Share: $-0.52
Profit Margin: -12.40%
Operating Margin: -5.76%
ROA (TTM): -6.64%
ROE (TTM): -10,270.52%
Revenue (TTM): $457.01M
Revenue/Share (TTM): $4.24
Earnings Growth (YOY): -60.20%
Revenue Growth (YOY): 0.10%

Stock Price History

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1 Year Price History

2 Years Price History

5 Years Price History

10 Years Price History

Download Financials (Excel)

Financial Charts

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Revenue & Net Income (Yearly)

Revenue & Net Income (Quarterly)

Operating Expenses (Yearly)

Operating Expenses (Quarterly)

Balance Sheet (Yearly)

Balance Sheet (Quarterly)

Assets Breakdown (Yearly)

Assets Breakdown (Quarterly)

Liabilities Breakdown (Yearly)

Liabilities Breakdown (Quarterly)

Earnings Per Share (EPS) History

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Financial Ratios (Yearly)

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Financial Ratios (Quarterly)

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Earnings History

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Balance Sheet (Yearly)

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Financial Ratios

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Date Current Ratio Debt/Equity Debt/Assets Interest Coverage Debt/EBITDA
2024-12-31 1.25x 3.52x 0.93x -5.26x -1.57x
2023-12-31 1.28x 0.38x 0.70x -57.81x -0.47x
2022-12-31 1.65x 0.21x 0.60x -12.09x 0.26x
2021-12-31 1.62x 0.71x 0.77x -12.47x 5.46x
2020-12-31 1.73x 0.69x 0.88x 15.30x -0.18x
2019-12-31 1.31x -15.07x 1.03x 3.13x -1.69x
2018-12-31 0.98x -32.39x 1.03x -4.53x -1.57x
2017-12-31 0.13x 0.07x 0.05x -107.99x -1.08x
2016-12-31 0.15x 0.00x 0.04x N/A -0.03x
2015-12-31 5.92x 0.01x 0.03x N/A -3.55x
2014-12-31 0.71x -2.32x 1.35x N/A 1.42x

Insider Trading

Date Insider Name Title Transaction Type Shares Price Value
Jun 28, 2024 Robert Demartini N/A Purchase 138.83K $1.03 $143.00K
Jun 26, 2024 Robert Demartini N/A Purchase 51.06K $0.98 $50.04K
Mar 22, 2024 George Turner Ulrich N/A Purchase 4.00K $1.52 $6.08K
Aug 28, 2023 Gary T Dicamillo N/A Purchase 10.00K $2.22 $22.20K
Jun 02, 2023 Casey Kale Mcgarvey N/A Purchase 22.30K $2.85 $63.56K
May 26, 2023 Jeffery Scott Kerby N/A Purchase 16.35K $3.45 $56.41K
May 15, 2023 R Carter Pate N/A Purchase 16.95K $2.95 $50.00K
May 15, 2023 Robert Demartini N/A Purchase 50.00K $2.97 $148.50K
Mar 23, 2023 Eric Scott Haynor N/A Purchase 138.60K $2.75 $381.14K
Mar 23, 2023 Jeffery Scott Kerby N/A Purchase 23.08K $2.77 $63.92K

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