Fundamentals - AlphaKey Financial

Stock Fundamentals

Directors & Officers

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Name	Title	Year Born
Mr. Robert T. DeMartini	CEO & Director	1962
Mr. Eric S. Haynor	Chief Operating Officer	1964
Mr. Jeffrey L. Hutchings	Chief Innovation Officer	1968
Mr. Robert Gerard Lucian	Chief Financial Officer	1964
Mr. George Turner Ulrich	Vice President of Accounting & Financial Reporting	1961
Mr. Jeffery Scott Kerby	Chief of Owned Retail Officer	1969
Insider Trading

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Date	Insider Name	Title	Transaction Type	Shares	Price	Value
Jun 28, 2024	Robert Demartini	N/A	Purchase	138.83K	$1.03	$143.00K
Jun 26, 2024	Robert Demartini	N/A	Purchase	51.06K	$0.98	$50.04K
Mar 22, 2024	George Turner Ulrich	N/A	Purchase	4.00K	$1.52	$6.08K
Aug 28, 2023	Gary T Dicamillo	N/A	Purchase	10.00K	$2.22	$22.20K
Jun 02, 2023	Casey Kale Mcgarvey	N/A	Purchase	22.30K	$2.85	$63.56K
May 26, 2023	Jeffery Scott Kerby	N/A	Purchase	16.35K	$3.45	$56.41K
May 15, 2023	R Carter Pate	N/A	Purchase	16.95K	$2.95	$50.00K
May 15, 2023	Robert Demartini	N/A	Purchase	50.00K	$2.97	$148.50K
Institutional Holders

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Holder Name	Shares	Date Reported	% Out	Value	% Change
Coliseum Capital Management LLC	46.86M	Mar 31, 2026	43.06%	$2.54	0.00%
Wasatch Advisors LP	5.07M	Mar 31, 2026	4.66%	$0.02	-0.88%
Vanguard Group Inc	2.59M	Dec 31, 2025	2.38%	$0.00	0.00%
BlackRock Inc	1.05M	Mar 31, 2026	0.96%	$0.00	-0.45%
Millennium Management LLC	848.77K	Mar 31, 2026	0.78%	$0.00	-9.48%
Dynamic Advisor Solutions LLC	752.20K	Mar 31, 2026	0.69%	$0.02	0.00%
Renaissance Technologies Corp	677.65K	Mar 31, 2026	0.62%	$0.00	-11.82%
Geode Capital Management, LLC	676.08K	Mar 31, 2026	0.62%	$0.00	8.15%
Jacobs Levy Equity Management, Inc.	608.18K	Mar 31, 2026	0.56%	$0.00	-23.37%
Anson Funds Management LP	600.00K	Mar 31, 2026	0.55%	$0.02	100.00%
Invenomic Capital Management, LP	500.00K	Mar 31, 2026	0.46%	$0.02	-20.08%
JPMorgan Chase & Co	328.64K	Mar 31, 2026	0.30%	$0.00	-43.70%
Crumly & Associates Inc.	292.06K	Mar 31, 2026	0.27%	$0.04	5.97%
Charles Schwab Investment Management Inc	287.01K	Mar 31, 2026	0.26%	$0.00	1.09%
Stratos Wealth Partners, LTD	273.16K	Mar 31, 2026	0.25%	$0.00	0.00%
State Street Corp	259.84K	Mar 31, 2026	0.24%	$0.00	0.00%
CI Private Wealth LLC	207.00K	Dec 31, 2025	0.19%	$0.00	100.00%
Tudor Investment Corp Et AL	150.65K	Mar 31, 2026	0.14%	$0.00	0.00%
The Goldman Sachs Group Inc	146.28K	Mar 31, 2026	0.13%	$0.00	19.98%
Divisadero Street Capital Management, LP	138.61K	Mar 31, 2026	0.13%	$0.00	0.00%
Shares Statistics

▼
Shares Outstanding: 108.83M
Shares Float: 56.61M
% Insiders: 487.60%
% Institutions: 5,838.60%
Short % Float: 3.74%
Fund Holdings

▼
Rank	Holder Name	Shares Held	% of Shares	Change	Date Reported
1	Wasatch Micro Cap	5.02M	4.62%	▼ 0.88%	Mar 31, 2026
2	Vanguard Total Stock Mkt Idx Inv	1.61M	1.48%	▲ 0.00%	Apr 30, 2026
3	Vanguard Institutional Extnd Mkt Idx Tr	599.81K	0.55%	▲ 0.00%	Apr 30, 2026
4	Invenomic Institutional	446.31K	0.41%	▼ 11.43%	Jan 31, 2026
5	Fidelity Extended Market Index	345.30K	0.32%	▲ 16.70%	Mar 31, 2026
6	Schwab US Small-Cap ETF™	286.06K	0.26%	▼ 0.01%	Apr 30, 2026
7	Extended Equity Market Fund B	161.96K	0.15%	▲ 0.00%	Dec 31, 2025
8	Extended Equity Market Fund E	161.96K	0.15%	▲ 0.00%	Dec 31, 2025
9	Blackrock Extended Mkt Fund CF	161.96K	0.15%	▲ 0.00%	Apr 30, 2026
10	BlackRock Extended Equity Market Fund K	137.90K	0.13%	▼ 0.73%	Mar 31, 2026
Valuation Metrics

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Enterprise Value: $231.83M
Trailing P/E: 0.00
Forward P/E: 285.71
Financial Highlights

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Market Cap: $44.38M
EBITDA: $-17.93M
PEG Ratio: $3.70
Book Value: $-0.55
Earnings/Share: $-0.58
Profit Margin: -13.65%
Operating Margin: -17.59%
ROA (TTM): -7.93%
ROE (TTM): -10,270.52%
Revenue (TTM): $460.28M
Revenue/Share (TTM): $4.25
Earnings Growth (YOY): -60.20%
Revenue Growth (YOY): -8.10%
Stock Price History

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1 Year Price History

2 Years Price History

5 Years Price History

10 Years Price History

Financial Charts

▼
Download Financials (Excel)
Revenue & Net Income (Yearly)

Revenue & Net Income (Quarterly)

Operating Expenses (Yearly)

Operating Expenses (Quarterly)

Balance Sheet (Yearly)

Balance Sheet (Quarterly)

Assets Breakdown (Yearly)

Assets Breakdown (Quarterly)

Liabilities Breakdown (Yearly)

Liabilities Breakdown (Quarterly)

Earnings Per Share (EPS) History

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Financial Ratios

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Balance Sheet (Yearly)

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Date	Cash	Total Debt	Total Assets	Total Liabilities	Total Equity
2025-12-31	$24.35M	$N/A	$296.26M	$325.93M	$-29.69M
2024-12-31	$29.01M	$N/A	$307.85M	$287.64M	$20.20M
2023-12-31	$26.86M	$N/A	$390.63M	$275.02M	$115.42M
2022-12-31	$40.05M	$N/A	$433.33M	$258.16M	$174.26M
2021-12-31	$91.62M	$N/A	$642.47M	$495.93M	$145.77M
2020-12-31	$122.96M	$N/A	$554.73M	$487.19M	$67.20M
2019-12-31	$33.48M	$N/A	$147.72M	$152.46M	$-4.73M
2018-12-31	$12.23M	$N/A	$71.71M	$73.72M	$-2.01M
2017-12-31	$220.00K	$N/A	$122.28M	$5.80M	$116.48M
2016-12-31	$237.00K	$N/A	$155.82M	$6.53M	$149.29M
2015-12-31	$1.05M	$N/A	$156.47M	$4.86M	$151.62M
2014-12-31	$256.00K	$N/A	$1.35M	$1.83M	$-478.10K
Financial Ratios

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Date	Current Ratio	Debt/Equity	Debt/Assets	Interest Coverage	Debt/EBITDA
2025-12-31	1.35x	-4.33x	1.10x	-1.10x	84.32x
2024-12-31	1.25x	3.52x	0.93x	-5.26x	-1.57x
2023-12-31	1.28x	0.38x	0.70x	-57.81x	-0.47x
2022-12-31	1.65x	0.21x	0.60x	-12.09x	0.26x
2021-12-31	1.62x	0.71x	0.77x	-12.47x	5.46x
2020-12-31	1.73x	0.69x	0.88x	15.30x	-0.18x
2019-12-31	1.31x	-7.50x	1.03x	3.13x	-1.69x
2018-12-31	0.98x	-10.66x	1.03x	-4.53x	-1.57x
2017-12-31	0.13x	0.07x	0.05x	-107.99x	-1.08x
2016-12-31	0.15x	0.00x	0.04x	N/A	-0.03x
2015-12-31	5.92x	0.01x	0.03x	N/A	-3.55x
2014-12-31	0.71x	-2.32x	1.35x	N/A	1.42x
📦 Raw API Data (JSON Explorer)

▼
Comprehensive raw data returned from the EOD Fundamentals API. Expand sections below to drill down.
{
    "General": {
        "Code": "PRPL",
        "Type": "Common Stock",
        "Name": "Purple Innovation Inc",
        "Exchange": "NASDAQ",
        "CurrencyCode": "USD",
        "CurrencyName": "US Dollar",
        "CurrencySymbol": "$",
        "CountryName": "USA",
        "CountryISO": "US",
        "OpenFigi": "BBG009S7FWY0",
        "ISIN": "US74640Y1064",
        "LEI": null,
        "PrimaryTicker": "PRPL.US",
        "CUSIP": "37954X204",
        "CIK": "0001643953",
        "EmployerIdNumber": null,
        "FiscalYearEnd": "December",
        "IPODate": "2015-10-29",
        "InternationalDomestic": null,
        "Sector": "Consumer Cyclical",
        "Industry": "Furnishings, Fixtures & Appliances",
        "GicSector": "Consumer Discretionary",
        "GicGroup": "Consumer Durables & Apparel",
        "GicIndustry": "Household Durables",
        "GicSubIndustry": "Household Appliances",
        "HomeCategory": "Domestic Primary",
        "IsDelisted": false,
        "Description": "Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It provides mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.",
        "Address": "4100 North Chapel Ridge Road, Lehi, UT, United States, 84048",
        "AddressData": {
            "Street": "4100 North Chapel Ridge Road",
            "City": "Lehi",
            "State": "UT",
            "Country": "United States",
            "ZIP": "84048"
        },
        "Listings": [],
        "Officers": [
            {
                "Name": "Mr. Robert T. DeMartini",
                "Title": "CEO & Director",
                "YearBorn": "1962"
            },
            {
                "Name": "Mr. Eric S. Haynor",
                "Title": "Chief Operating Officer",
                "YearBorn": "1964"
            },
            {
                "Name": "Mr. Jeffrey L. Hutchings",
                "Title": "Chief Innovation Officer",
                "YearBorn": "1968"
            },
            {
                "Name": "Mr. Robert Gerard Lucian",
                "Title": "Chief Financial Officer",
                "YearBorn": "1964"
            },
            {
                "Name": "Mr. George Turner Ulrich",
                "Title": "Vice President of Accounting & Financial Reporting",
                "YearBorn": "1961"
            },
            {
                "Name": "Mr. Jeffery Scott Kerby",
                "Title": "Chief of Owned Retail Officer",
                "YearBorn": "1969"
            }
        ],
        "Phone": "801 756 2600",
        "WebURL": "https://www.purple.com",
        "LogoURL": "/img/logos/US/PRPL.png",
        "FullTimeEmployees": 1100,
        "UpdatedAt": "2026-06-02"
    },
    "Highlights": {
        "MarketCapitalization": 44379092,
        "MarketCapitalizationMln": 44.3791,
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        "PERatio": null,
        "PEGRatio": 3.6957,
        "WallStreetTargetPrice": 0.825,
        "BookValue": -0.553,
        "DividendShare": null,
        "DividendYield": null,
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        "EPSEstimateCurrentYear": -0.2653,
        "EPSEstimateNextYear": -0.2038,
        "EPSEstimateNextQuarter": -0.0629,
        "EPSEstimateCurrentQuarter": -0.1273,
        "MostRecentQuarter": "2026-03-31",
        "ProfitMargin": -0.1365,
        "OperatingMarginTTM": -0.1759,
        "ReturnOnAssetsTTM": -0.0793,
        "ReturnOnEquityTTM": -102.7052,
        "RevenueTTM": 460284000,
        "RevenuePerShareTTM": 4.251,
        "QuarterlyRevenueGrowthYOY": -0.081,
        "GrossProfitTTM": 182784992,
        "DilutedEpsTTM": -0.58,
        "QuarterlyEarningsGrowthYOY": -0.602
    },
    "Valuation": {
        "TrailingPE": 0,
        "ForwardPE": 285.7143,
        "PriceSalesTTM": 0.0964,
        "PriceBookMRQ": 1.7358,
        "EnterpriseValue": 231828001,
        "EnterpriseValueRevenue": 0.5037,
        "EnterpriseValueEbitda": 163.8724
    },
    "SharesStats": {
        "SharesOutstanding": 108825636,
        "SharesFloat": 56605655,
        "PercentInsiders": 4.8759999999999994,
        "PercentInstitutions": 58.386,
        "SharesShort": null,
        "SharesShortPriorMonth": null,
        "ShortRatio": null,
        "ShortPercentOutstanding": null,
        "ShortPercentFloat": 0.0374
    },
    "Technicals": {
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        "52WeekHigh": 1.26,
        "52WeekLow": 0.389,
        "50DayMA": 0.5467,
        "200DayMA": 0.7536,
        "SharesShort": 2127052,
        "SharesShortPriorMonth": 1853328,
        "ShortRatio": 4.15,
        "ShortPercent": 0.0374
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    "SplitsDividends": {
        "ForwardAnnualDividendRate": 0,
        "ForwardAnnualDividendYield": 0,
        "PayoutRatio": 0,
        "DividendDate": null,
        "ExDividendDate": null,
        "LastSplitFactor": "",
        "LastSplitDate": "0000-00-00",
        "NumberDividendsByYear": [
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    "AnalystRatings": {
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        "StrongSell": 0
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    "Holders": {
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                "name": "Coliseum Capital Management LLC",
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            {
                "name": "Wasatch Advisors LP",
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            {
                "name": "Vanguard Group Inc",
                "date": "2025-12-31",
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            },
            {
                "name": "BlackRock Inc",
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                "name": "Millennium Management LLC",
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            {
                "name": "Dynamic Advisor Solutions LLC",
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                "change": 0,
                "change_p": 0
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            {
                "name": "Renaissance Technologies Corp",
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                "change_p": -11.8206
            },
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                "name": "Geode Capital Management, LLC",
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                "change": 50936,
                "change_p": 8.1478
            },
            {
                "name": "Jacobs Levy Equity Management, Inc.",
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                "change": -185525,
                "change_p": -23.3746
            },
            {
                "name": "Anson Funds Management LP",
                "date": "2026-03-31",
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                "totalAssets": 0.0174,
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                "change": 300000,
                "change_p": 100
            },
            {
                "name": "Invenomic Capital Management, LP",
                "date": "2026-03-31",
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                "change_p": -20.0826
            },
            {
                "name": "JPMorgan Chase & Co",
                "date": "2026-03-31",
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                "change": -255093,
                "change_p": -43.7007
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                "name": "Crumly & Associates Inc.",
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            {
                "name": "Charles Schwab Investment Management Inc",
                "date": "2026-03-31",
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            },
            {
                "name": "Stratos Wealth Partners, LTD",
                "date": "2026-03-31",
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                "change_p": 0
            },
            {
                "name": "State Street Corp",
                "date": "2026-03-31",
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                "change": 0,
                "change_p": 0
            },
            {
                "name": "CI Private Wealth LLC",
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                "change": 103500,
                "change_p": 100
            },
            {
                "name": "Tudor Investment Corp Et AL",
                "date": "2026-03-31",
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                "change": 0,
                "change_p": 0
            },
            {
                "name": "The Goldman Sachs Group Inc",
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                "change": 24362,
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            },
            {
                "name": "Divisadero Street Capital Management, LP",
                "date": "2026-03-31",
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                "change": 0,
                "change_p": 0
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        ],
        "Funds": [
            {
                "name": "Wasatch Micro Cap",
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                "currentShares": 5024165,
                "change": -44724,
                "change_p": -0.8823
            },
            {
                "name": "Vanguard Total Stock Mkt Idx Inv",
                "date": "2026-04-30",
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                "totalAssets": 0,
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                "change": 0,
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            },
            {
                "name": "Vanguard Institutional Extnd Mkt Idx Tr",
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                "change": 0,
                "change_p": 0
            },
            {
                "name": "Invenomic Institutional",
                "date": "2026-01-31",
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                "totalAssets": 0.031,
                "currentShares": 446314,
                "change": -57624,
                "change_p": -11.4347
            },
            {
                "name": "Fidelity Extended Market Index",
                "date": "2026-03-31",
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                "currentShares": 345302,
                "change": 49423,
                "change_p": 16.7038
            },
            {
                "name": "Schwab US Small-Cap ETF\u2122",
                "date": "2026-04-30",
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                "totalAssets": 0.0007,
                "currentShares": 286060,
                "change": -20,
                "change_p": -0.007
            },
            {
                "name": "Extended Equity Market Fund B",
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                "totalAssets": 0.0006,
                "currentShares": 161958,
                "change": 0,
                "change_p": 0
            },
            {
                "name": "Extended Equity Market Fund E",
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                "currentShares": 161958,
                "change": 0,
                "change_p": 0
            },
            {
                "name": "Blackrock Extended Mkt Fund CF",
                "date": "2026-04-30",
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                "totalAssets": 0.0004,
                "currentShares": 161958,
                "change": 0,
                "change_p": 0
            },
            {
                "name": "BlackRock Extended Equity Market Fund K",
                "date": "2026-03-31",
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                "totalAssets": 0.0006,
                "currentShares": 137902,
                "change": -1010,
                "change_p": -0.7271
            },
            {
                "name": "Fidelity Total Market Index",
                "date": "2026-03-31",
                "totalShares": 0.0924,
                "totalAssets": 0.0001,
                "currentShares": 100513,
                "change": 0,
                "change_p": 0
            },
            {
                "name": "Spartan Extended Market Index Pool F",
                "date": "2026-03-31",
                "totalShares": 0.073,
                "totalAssets": 0.0005,
                "currentShares": 79491,
                "change": 1287,
                "change_p": 1.6457
            },
            {
                "name": "Fidelity Series Total Market Index",
                "date": "2026-03-31",
                "totalShares": 0.0702,
                "totalAssets": 0.0001,
                "currentShares": 76384,
                "change": 0,
                "change_p": 0
            },
            {
                "name": "Bridgeway Ultra-Small Company Market",
                "date": "2026-03-31",
                "totalShares": 0.0689,
                "totalAssets": 0.0403,
                "currentShares": 75000,
                "change": 0,
                "change_p": 0
            },
            {
                "name": "NT Ext Equity Mkt Index Fund - Lending",
                "date": "2026-03-31",
                "totalShares": 0.0688,
                "totalAssets": 0.0006,
                "currentShares": 74849,
                "change": 0,
                "change_p": 0
            },
            {
                "name": "Northern Trust Extended Eq Market Idx",
                "date": "2026-03-31",
                "totalShares": 0.0688,
                "totalAssets": 0.0006,
                "currentShares": 74849,
                "change": 2967,
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}
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