Purple Innovation Inc

PRPL.US
Consumer Cyclical · Furnishings, Fixtures & Appliances
8.21
-0.01 (-0.12%)
USD · NASDAQ
People

▼
Directors & Officers

Name	Title	Year Born
Mr. Robert T. DeMartini	CEO & Director	1962
Mr. Jeffrey L. Hutchings	Chief Innovation Officer	1968
Mr. Robert Gerard Lucian	Chief Financial Officer	1964
Mr. George Turner Ulrich	Vice President of Accounting & Financial Reporting	1961
Mr. Jeffery Scott Kerby	Chief of Owned Retail Officer	1969
Insider Trading

Date	Insider Name	Title	Transaction Type	Shares	Price	Value
Jun 28, 2024	Robert Demartini	N/A	Purchase	138.83K	$1.03	$143.00K
Jun 26, 2024	Robert Demartini	N/A	Purchase	51.06K	$0.98	$50.04K
Mar 22, 2024	George Turner Ulrich	N/A	Purchase	4.00K	$1.52	$6.08K
Aug 28, 2023	Gary T Dicamillo	N/A	Purchase	10.00K	$2.22	$22.20K
Jun 02, 2023	Casey Kale Mcgarvey	N/A	Purchase	22.30K	$2.85	$63.56K
May 26, 2023	Jeffery Scott Kerby	N/A	Purchase	16.35K	$3.45	$56.41K
May 15, 2023	R Carter Pate	N/A	Purchase	16.95K	$2.95	$50.00K
May 15, 2023	Robert Demartini	N/A	Purchase	50.00K	$2.97	$148.50K
Shareholders

▼
Institutional Holders

Holder Name	Shares	Date Reported	% Out	Value	% Change
Coliseum Capital Management LLC	46.86M	Mar 31, 2026	43.06%	$2.54	0.00%
Wasatch Advisors LP	5.07M	Jun 30, 2026	4.66%	$0.01	0.00%
Vanguard Group Inc	2.59M	Dec 31, 2025	2.38%	$0.00	0.00%
Vanguard Capital Management, LLC	2.25M	Mar 31, 2026	2.07%	$0.00	0.00%
BlackRock Inc	1.05M	Mar 31, 2026	0.96%	$0.00	-0.45%
Millennium Management LLC	848.77K	Mar 31, 2026	0.78%	$0.00	-9.48%
Dynamic Advisor Solutions LLC	752.20K	Jun 30, 2026	0.69%	$0.01	0.00%
Renaissance Technologies Corp	677.65K	Mar 31, 2026	0.62%	$0.00	-11.82%
Geode Capital Management, LLC	676.08K	Mar 31, 2026	0.62%	$0.00	8.15%
Jacobs Levy Equity Management, Inc.	608.18K	Mar 31, 2026	0.56%	$0.00	-23.37%
Anson Funds Management LP	600.00K	Mar 31, 2026	0.55%	$0.02	100.00%
Invenomic Capital Management, LP	500.00K	Mar 31, 2026	0.46%	$0.02	-20.08%
Crumly & Associates Inc.	333.26K	Jun 30, 2026	0.31%	$0.02	14.11%
JPMorgan Chase & Co	328.64K	Mar 31, 2026	0.30%	$0.00	-43.70%
Vanguard Fiduciary Trust Co	308.52K	Mar 31, 2026	0.28%	$0.00	0.00%
Charles Schwab Investment Management Inc	287.01K	Mar 31, 2026	0.26%	$0.00	1.09%
Stratos Wealth Partners, LTD	273.16K	Mar 31, 2026	0.25%	$0.00	0.00%
State Street Corp	259.84K	Mar 31, 2026	0.24%	$0.00	0.00%
Tudor Investment Corp Et AL	150.65K	Mar 31, 2026	0.14%	$0.00	0.00%
The Goldman Sachs Group Inc	146.28K	Mar 31, 2026	0.13%	$0.00	19.98%
Fund Holdings

Rank	Holder Name	Shares Held	% of Shares	Change	Date Reported
1	Wasatch Micro Cap	5.02M	4.62%	▼ 0.88%	Mar 31, 2026
2	Vanguard Total Stock Mkt Idx Inv	1.61M	1.48%	▲ 0.00%	Jun 30, 2026
3	Vanguard Institutional Extnd Mkt Idx Tr	599.81K	0.55%	▲ 0.00%	Jun 30, 2026
4	Fidelity Extended Market Index	344.05K	0.32%	▲ 0.00%	May 31, 2026
5	Schwab US Small-Cap ETF™	280.65K	0.26%	▼ 0.04%	Jun 30, 2026
6	Extended Equity Market Fund B	161.96K	0.15%	▲ 0.00%	Dec 31, 2025
7	Blackrock Extended Mkt Fund CF	161.96K	0.15%	▲ 0.00%	May 31, 2026
8	Extended Equity Market Fund E	161.96K	0.15%	▲ 0.00%	Dec 31, 2025
9	Invenomic Institutional	150.30K	0.14%	▼ 66.32%	Apr 30, 2026
10	BlackRock Extended Equity Market Fund K	137.65K	0.13%	▼ 0.18%	Jun 30, 2026
Financial Highlights

▼
Market Cap: $35.78M
EBITDA: $-17.93M
PEG Ratio: $3.70
Book Value: $-0.55
Earnings/Share: $-14.50
Profit Margin: -13.65%
Operating Margin: -17.59%
ROA (TTM): -7.93%
ROE (TTM): -10,270.52%
Revenue (TTM): $460.28M
Revenue/Share (TTM): $106.27
Earnings Growth (YOY): -60.20%
Revenue Growth (YOY): -8.10%
Valuation Metrics

Enterprise Value: $219.23M
Trailing P/E: 0.00
Forward P/E: 285.71
Shares Statistics

Shares Outstanding: 4.35M
Shares Float: 2.26M
% Insiders: 493.10%
% Institutions: 5,845.60%
Short % Float: 3.25%
Stock Price History

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1 Year Price History

2 Years Price History

5 Years Price History

10 Years Price History

Financial Charts

▼
Download Financials (Excel)
Revenue & Net Income (Yearly)

Revenue & Net Income (Quarterly)

Operating Expenses (Yearly)

Operating Expenses (Quarterly)

Balance Sheet (Quarterly)

Assets Breakdown (Yearly)

Assets Breakdown (Quarterly)

Liabilities Breakdown (Yearly)

Liabilities Breakdown (Quarterly)

Income Statement Waterfall

▼
Line Item
Step Type
Value
Revenue
adjust
$468.73M
Cost of Goods Sold
adjust
$-280.17M
Gross Profit
subtotal
$188.56M
SG&A
adjust
$-63.56M
R&D
adjust
$-9.60M
Other Operating Expense
adjust
$-147.04M
Operating Income
subtotal
$-31.64M
Other / Non-Operating Items
adjust
$-19.77M
Net Income
subtotal
$-51.41M
Earnings Per Share (EPS) History

▼
Financial Ratios

▼
📦 Raw API Data (JSON Explorer)

▼
Comprehensive raw data returned from the EOD Fundamentals API. Expand sections below to drill down.
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                "earningsEstimateNumberOfAnalysts": "1.0000",
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                "revenueEstimateAvg": "71200000.00",
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                "epsActual": -3.25
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                "date": "2025-12-31",
                "epsActual": -7.52
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                "epsActual": -10.07
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                "date": "2023-12-31",
                "epsActual": -12.65
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                "date": "2022-12-31",
                "epsActual": -8.1
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                "date": "2021-12-31",
                "epsActual": 3.55
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                "date": "2020-12-31",
                "epsActual": 18.19
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                "date": "2019-12-31",
                "epsActual": 36.43
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                "date": "2018-12-31",
                "epsActual": -4.28
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                "date": "2017-12-31",
                "epsActual": 0.06
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}
Purple Innovation Inc

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