Stock Fundamentals

Company Information

Company Name
Harley-Davidson Inc
Sector
Consumer Cyclical
Industry
Recreational Vehicles
Exchange
NYSE
ISIN: US4128221086
CIK: 0000793952
CUSIP: 412822108
Currency: USD
Full Time Employees: 5,500
Phone: 414 342 4680
Fiscal Year End: December
IPO Date: Nov 05, 1987
Description:

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Address:

3700 West Juneau Avenue, Milwaukee, WI, United States, 53208

Directors & Officers

Name Title Year Born
Mr. Arthur Francis Starrs III CEO, President & Director 1978
Mr. Jonathan R. Root CFO & Chief Commercial Officer 1974
Mr. Matt Ryan Chief Marketing & Technology Officer 1974
Mr. Paul J. Krause Chief Legal, Compliance and Corporate Affairs Officer & Corporate Secretary 1978
Mr. Bryan Niketh Chief Operating Officer 1977
Mr. Bryan Andrew Beck Chief Accounting Officer NA
Mr. Shawn Michael Collins Director of Investor Relations NA

Insider Trading

Date Insider Name Title Transaction Type Shares Price Value
Mar 12, 2026 Tim Moore N/A Purchase N/A $17.98 N/A
Feb 27, 2026 Rafeh Masood N/A Purchase 2.78K $18.00 $49.95K
Feb 25, 2026 James D Farley Jr N/A Sale 6.45K $18.71 $120.75K
Jan 23, 2026 Tim Moore N/A Purchase N/A $20.33 N/A
Dec 18, 2025 Tim Moore N/A Purchase N/A $21.25 N/A
Dec 09, 2025 Tim Moore N/A Purchase N/A $21.86 N/A
Nov 28, 2025 Tim Moore N/A Sale N/A $24.49 N/A
Nov 21, 2025 Tim Moore N/A Purchase N/A $23.43 N/A
Aug 05, 2025 Rafeh Masood N/A Purchase 2.07K $24.06 $49.76K

Institutional Holders

Holder Name Shares Date Reported % Out Value % Change
Vanguard Group Inc 11.45M Dec 31, 2025 10.87% $0.00 -11.67%
BlackRock Inc 10.61M Mar 31, 2026 10.08% $0.00 1.23%
Donald Smith & Co Inc 10.02M Mar 31, 2026 9.52% $3.64 12.56%
Dimensional Fund Advisors, Inc. 5.84M Mar 31, 2026 5.55% $0.02 -11.52%
LSV Asset Management 5.17M Mar 31, 2026 4.92% $0.23 1.64%
American Century Companies Inc 4.76M Mar 31, 2026 4.52% $0.05 10.33%
State Street Corp 3.80M Mar 31, 2026 3.61% $0.00 1.56%
Two Sigma Investments LLC 3.04M Mar 31, 2026 2.89% $0.05 76.64%
UBS Group AG 2.86M Mar 31, 2026 2.71% $0.01 130.16%
Geode Capital Management, LLC 2.29M Mar 31, 2026 2.17% $0.00 6.00%
Gate City Capital Management, LLC 2.27M Mar 31, 2026 2.16% $17.86 0.00%
FIFTHDELTA Ltd 2.13M Mar 31, 2026 2.02% $5.94 376.36%
Bank of New York Mellon Corp 2.11M Mar 31, 2026 2.00% $0.01 8.41%
Morgan Stanley - Brokerage Accounts 1.89M Mar 31, 2026 1.80% $0.00 19.93%
Bank of America Corp 1.74M Mar 31, 2026 1.65% $0.00 456.74%
AQR Capital Management LLC 1.59M Mar 31, 2026 1.51% $0.01 336.06%
Two Sigma Advisers, LLC 1.53M Dec 31, 2025 1.46% $0.06 0.00%
Citadel Advisors Llc 1.51M Mar 31, 2026 1.44% $0.01 -22.50%
Third Avenue Management LLC 1.46M Mar 31, 2026 1.39% $4.80 0.00%
Aegis Financial Corporation 1.37M Mar 31, 2026 1.30% $4.77 0.00%

Shares Statistics

Shares Outstanding: 105.27M
Shares Float: 104.14M
% Insiders: 112.10%
% Institutions: 10,743.10%
Short % Float: 18.72%

Fund Holdings

Rank Holder Name Shares Held % of Shares Change Date Reported
1 Donald Smith & Co. All Eq Accounts Comp 9.92M 9.43% ▲ 12.42% Mar 31, 2026
2 Avantis US Small Cap Value ETF 4.28M 4.07% ▲ 0.00% Apr 30, 2026
3 iShares Core S&P Mid-Cap ETF 3.99M 3.79% ▲ 0.00% Apr 30, 2026
4 Vanguard Total Stock Mkt Idx Inv 3.57M 3.39% ▲ 0.30% Apr 30, 2026
5 Vanguard Small Cap Index 2.58M 2.45% ▼ 0.04% Apr 30, 2026
6 Donald Smith & Co. Md-Cap Val Eq 2.21M 2.10% ▲ 0.00% Mar 31, 2026
7 Vanguard Selected Value Inv 2.21M 2.10% ▲ 0.00% Mar 31, 2026
8 Donald Smith & Co. All Cap Val Eq 2.12M 2.01% ▲ 0.00% Mar 31, 2026
9 Vanguard Small Cap Value Index Inv 1.65M 1.56% ▲ 0.15% Apr 30, 2026
10 DFA US Small Cap Value I 1.45M 1.38% ▼ 6.06% Mar 31, 2026

Valuation Metrics

Enterprise Value: $2.99B
Trailing P/E: 12.56
Forward P/E: 76.92

Financial Highlights

Market Cap: $2.55B
EBITDA: $483.78M
P/E Ratio: $12.56
PEG Ratio: $10.69
Book Value: $29.11
Dividend/Share: $0.73
Dividend Yield: 2.96%
Earnings/Share: $1.93
Profit Margin: 5.34%
Operating Margin: 3.12%
ROA (TTM): 1.97%
ROE (TTM): 7.12%
Revenue (TTM): $4.32B
Revenue/Share (TTM): $37.02
Earnings Growth (YOY): -79.40%
Revenue Growth (YOY): -11.80%

Stock Price History

1 Year Price History

2 Years Price History

5 Years Price History

10 Years Price History

Financial Charts

Revenue & Net Income (Yearly)

Revenue & Net Income (Quarterly)

Operating Expenses (Yearly)

Operating Expenses (Quarterly)

Balance Sheet (Yearly)

Balance Sheet (Quarterly)

Assets Breakdown (Yearly)

Assets Breakdown (Quarterly)

Liabilities Breakdown (Yearly)

Liabilities Breakdown (Quarterly)

Earnings Per Share (EPS) History

Financial Ratios

Balance Sheet (Yearly)

Financial Ratios

Date Current Ratio Debt/Equity Debt/Assets Interest Coverage Debt/EBITDA
2025-12-31 2.10x 0.95x 0.61x 11.56x 6.06x
2024-12-31 1.40x 2.20x 0.73x 13.55x 9.85x
2023-12-31 1.53x 2.20x 0.73x 25.31x 6.77x
2022-12-31 1.34x 2.39x 0.75x 29.11x 6.22x
2021-12-31 1.36x 2.71x 0.77x 26.59x 6.80x
2020-12-31 1.47x 5.23x 0.86x 0.31x 44.77x
2019-12-31 1.31x 4.14x 0.83x 17.88x 9.09x
2018-12-31 1.25x 4.28x 0.83x 23.10x 7.74x
2017-12-31 1.23x 3.79x 0.82x 28.75x 6.28x
2016-12-31 1.35x 3.55x 0.81x 35.35x 5.41x
2015-12-31 1.45x 3.74x 0.82x 95.38x 5.09x
2014-12-31 1.65x 1.89x 0.69x 307.78x 3.77x
2013-12-31 1.59x 1.75x 0.68x 25.49x 3.96x
2012-12-31 2.70x 2.00x 0.72x 21.73x 4.34x
2011-12-31 1.68x 1.77x 0.75x 18.34x 4.20x
2010-12-31 2.02x 1.70x 0.77x 6.20x 5.09x
2009-12-31 1.91x 2.67x 0.77x 9.04x 12.62x
2008-12-31 2.11x 1.85x 0.73x 233.19x 3.03x
2007-12-31 1.82x 0.88x 0.58x 6.99x 1.13x
2006-12-31 2.23x 0.62x 0.50x N/A 0.94x
2005-12-31 3.60x 0.39x 0.41x N/A 0.72x
2004-12-31 3.14x 0.40x 0.41x N/A 0.82x
2003-12-31 2.86x 0.34x 0.40x N/A 2.73x
2002-12-31 2.09x 0.34x 0.42x N/A 0.72x
2001-12-31 2.33x 0.34x 0.44x N/A 0.73x
2000-12-31 2.61x 0.32x 0.42x N/A 0.69x
1999-12-31 1.83x 0.16x 0.45x N/A 0.36x
1998-12-31 1.80x 0.14x 0.46x N/A 0.37x
1997-12-31 1.95x 0.11x 0.48x N/A 0.28x
1996-12-31 2.33x 0.00x 0.50x N/A 0.01x
1995-12-31 1.45x 0.01x 0.51x N/A 0.01x
1994-12-31 1.88x 0.04x 0.41x N/A 0.09x
1993-12-31 1.75x 0.06x 0.44x N/A 0.16x
1992-12-31 1.57x 0.05x 0.36x N/A 0.13x
1991-12-31 1.37x 0.17x 0.50x N/A 0.45x
1990-12-31 1.34x 0.12x 0.51x N/A 0.23x
1989-12-31 1.38x 0.17x 0.59x N/A 0.31x
1988-12-31 1.55x 0.27x 0.70x N/A 0.39x
1987-12-31 1.48x 0.45x 0.83x N/A 0.40x
1986-12-31 1.37x 0.69x 0.92x N/A 0.72x
1985-12-31 1.29x 0.63x 0.96x N/A 0.14x

📦 Raw API Data (JSON Explorer)

Watchlist

0

No stocks in watchlist

Assistant

×
Hello! I'm your AI assistant. I have access to the financial data on this page. Ask me anything about HOG.US!