Stock Fundamentals

Company Information

Company Name
Baozun Inc
Sector
Consumer Cyclical
Industry
Internet Retail
Exchange
NASDAQ
ISIN: US06684L1035
CIK: 0001625414
CUSIP: 06684L103
Currency: USD
Full Time Employees: 6,762
Phone: 86 21 6080 9991
Fiscal Year End: December
IPO Date: May 21, 2015
Description:

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.

Address:

No. 1-9, West Jiangchang Road, Shanghai, China, 200436

Directors & Officers

Name Title Year Born
Mr. Wenbin Qiu Co-Founder, Chairman of the Board & CEO 1968
Mr. Junhua Wu Co-Founder, Chief Strategy Officer & Director 1978
Ms. Yanjie Zhu Chief Financial Officer 1984
Ms. Wendy Shu Sun Joint Company Secretary and Senior Director of Corporate Development & Investor Relations 1984
Mr. Yuen Lung Kwok Senior Vice President 1964
Mr. Tao Liang Senior Vice President 1988
Ms. Suzanne Eleonore Agar Zerbib President of Baozun Brand Management 1962
Mr. Ken Huang Chief Financial Officer of Baozun Brand Management NA
Ms. Ka Man So A.C.I.S., A.C.S., FCIS, FCS Joint Company Secretary 1974
Ms. Feng Li Vice President 1980

Insider Trading

Date Insider Name Title Transaction Type Shares Price Value
Apr 17, 2026 Wenbin Qiu N/A Purchase 16.00K $3.14 $50.24K
Apr 16, 2026 Wenbin Qiu N/A Purchase 17.50K $2.84 $49.70K
Apr 15, 2026 Wenbin Qiu N/A Purchase 11.00K $2.71 $29.81K
Apr 14, 2026 Wenbin Qiu N/A Purchase 11.50K $2.63 $30.25K
Apr 13, 2026 Junhua Wu N/A Purchase 11.08K $2.49 $27.60K
Apr 13, 2026 Wenbin Qiu N/A Purchase 12.10K $2.48 $30.01K
Apr 10, 2026 Junhua Wu N/A Purchase 5.37K $2.40 $12.89K
Apr 10, 2026 Wenbin Qiu N/A Purchase 12.40K $2.43 $30.13K
Apr 09, 2026 Wenbin Qiu N/A Purchase 11.65K $2.58 $30.06K
Apr 08, 2026 Junhua Wu N/A Purchase 30.89K $2.54 $78.45K
Apr 08, 2026 Wenbin Qiu N/A Purchase 11.60K $2.58 $29.93K
Apr 07, 2026 Wenbin Qiu N/A Purchase 12.00K $2.51 $30.12K
Apr 02, 2026 Junhua Wu N/A Purchase 30.00K $2.47 $74.10K
Mar 31, 2026 Junhua Wu N/A Purchase 14.00K $2.40 $33.60K

Institutional Holders

Holder Name Shares Date Reported % Out Value % Change
Schroder Investment Management Group 2.41M Mar 31, 2026 4.15% $0.00 0.00%
Acadian Asset Management LLC 2.12M Mar 31, 2026 3.64% $0.01 7,259.03%
Two Sigma Investments LLC 963.52K Mar 31, 2026 1.66% $0.00 804.04%
Two Sigma Advisers, LLC 614.52K Dec 31, 2025 1.06% $0.00 -0.18%
Dimensional Fund Advisors, Inc. 593.67K Mar 31, 2026 1.02% $0.00 3.14%
Marshall Wace Asset Management Ltd 548.42K Mar 31, 2026 0.94% $0.00 58.15%
Morgan Stanley - Brokerage Accounts 534.01K Mar 31, 2026 0.92% $0.00 -8.38%
AIA Group Ltd 399.02K Mar 31, 2026 0.69% $0.01 0.00%
Arrowstreet Capital Limited Partnership 378.77K Mar 31, 2026 0.65% $0.00 -16.07%
D. E. Shaw & Co LP 269.49K Mar 31, 2026 0.46% $0.00 97.06%
Susquehanna International Group, LLP 217.95K Mar 31, 2026 0.38% $0.00 -8.14%
Renaissance Technologies Corp 196.02K Mar 31, 2026 0.34% $0.00 -14.87%
Qube Research & Technologies 195.60K Mar 31, 2026 0.34% $0.00 11.19%
Jane Street Group LLC 188.85K Mar 31, 2026 0.32% $0.00 247.01%
JPMorgan Chase & Co 185.08K Mar 31, 2026 0.32% $0.00 1.00%
UBS Group AG 155.09K Mar 31, 2026 0.27% $0.00 -29.03%
GSA Capital Partners LLP 131.75K Mar 31, 2026 0.23% $0.02 -44.11%
Marex Group PLC 119.22K Mar 31, 2026 0.21% $0.00 -8.83%
XTX Topco Ltd 112.54K Mar 31, 2026 0.19% $0.00 36.63%
Citadel Advisors Llc 111.94K Mar 31, 2026 0.19% $0.00 16.31%

Shares Statistics

Shares Outstanding: 53.69M
Shares Float: 41.73M
% Insiders: 0.00%
% Institutions: 2,465.60%
Short % Float: 1.16%

Fund Holdings

Rank Holder Name Shares Held % of Shares Change Date Reported
1 Schroder Asian Growth SGD A Dis 1.57M 2.70% ▲ 0.00% Feb 28, 2026
2 Hwabao WP Nasdaq Select Stock (QDII) A 1.35M 2.31% ▼ 10.01% Dec 31, 2025
3 DFA Emerging Markets Core Equity 2 I 324.60K 0.56% ▲ 0.00% Mar 31, 2026
4 ART Transformer Equities I 196.00K 0.34% ▲ 0.00% Jan 31, 2026
5 Avantis International Small Cap Val ETF 113.44K 0.20% ▲ 15.28% May 30, 2026
6 MW Asset Management MW Optimum CR-P Cap 103.87K 0.18% ▲ 0.00% Sep 30, 2025
7 Dimensional Emerging Markets Cr Eq 2 ETF 66.97K 0.12% ▲ 0.00% May 29, 2026
8 Dimensional Emerging Core Equity Mkt ETF 47.17K 0.08% ▲ 0.00% May 29, 2026
9 State Street® SPDR® S&P® EM Sm Cp ETF 37.63K 0.06% ▲ 0.00% May 29, 2026
10 Fidelity Nasdaq Composite Index 32.07K 0.06% ▲ 0.00% Apr 30, 2026

Valuation Metrics

Enterprise Value: $70.60M
Trailing P/E: 0.00
Forward P/E: 16.37

Financial Highlights

Market Cap: $159.85M
EBITDA: $281.23M
PEG Ratio: $0.06
Book Value: $9.21
Earnings/Share: $-0.48
Profit Margin: -1.82%
Operating Margin: 0.01%
ROA (TTM): 0.42%
ROE (TTM): -2.31%
Revenue (TTM): $10.26B
Revenue/Share (TTM): $177.22
Earnings Growth (YOY): -47.60%
Revenue Growth (YOY): 15.30%

Stock Price History

1 Year Price History

2 Years Price History

5 Years Price History

10 Years Price History

Financial Charts

Revenue & Net Income (Yearly)

Revenue & Net Income (Quarterly)

Operating Expenses (Yearly)

Operating Expenses (Quarterly)

Balance Sheet (Yearly)

Balance Sheet (Quarterly)

Assets Breakdown (Yearly)

Assets Breakdown (Quarterly)

Liabilities Breakdown (Yearly)

Liabilities Breakdown (Quarterly)

Earnings Per Share (EPS) History

Financial Ratios

Balance Sheet (Yearly)

Financial Ratios

Date Current Ratio Debt/Equity Debt/Assets Interest Coverage Debt/EBITDA
2025-12-31 1.87x 0.49x 0.43x 1.68x 27.21x
2024-12-31 1.93x 0.49x 0.43x -2.95x 10.09x
2023-12-31 1.94x 0.48x 0.44x -4.99x 25.72x
2022-12-31 2.01x 0.43x 0.44x 0.58x -5.25x
2021-12-31 1.93x 0.63x 0.47x 0.12x 28.17x
2020-12-31 4.17x 0.40x 0.41x 8.45x 3.63x
2019-12-31 2.45x 1.03x 0.63x 4.99x 4.96x
2018-12-31 1.86x 0.24x 0.45x 27.25x 1.26x
2017-12-31 2.15x 0.12x 0.39x 60.29x 0.73x
2016-12-31 2.72x 0.07x 0.34x N/A 0.91x
2015-12-31 2.72x 0.03x 0.35x N/A 0.98x
2014-12-31 2.08x 0.04x 0.45x -36.63x -0.39x
2013-12-31 2.20x 0.13x 0.42x -60.54x -1.32x
2012-12-31 3.11x 0.15x 0.31x -13.56x -1.23x

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